Author: Linda A. Fanaras

The BIA’s legislative wish list

What the organization hopes to see emerge from the session

Data-driven consumer engagement

Where creative steps into the digital marketing dance

The Millennial point of view

How is your organization adapting to your youngest employees?

Optimizing customer experience

Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…

Written a good e-book lately?

It’s a tool that establishes you as an expert in your industry and deepens your brand impact

Storyscaping: the new age of marketing

It’s a concept that encourages customers to explore your brand further

Mad marketing in a modern world

It’s all about integration – from campaign strategies to technology

Social media can boost web traffic, lead generation

It’s about building a true relationship with customers and prospects

Measuring the strength of your brand

Branding is an ongoing effort that must be consistently monitored, evaluated and realigned

Do your research before you brand

Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…

More news from NHBR:

Gas prices cause NH economic indigestion

New Hampshire is feeling some economic indigestion at the start of the summer season, and the main culprit is gas. Six in 10 (61%) of respondents to a new University of New Hampshire polls are worried about the current and future price of gas, and a clear majority put the blame on President Donald Trump.

Private equity firm agrees to acquire a majority stake in Velcro Companies

Arsenal Capital Partners has agreed to acquire a majority stake in Velcro Companies from the Cripps Foundation, which owns the privately held British company, a longtime New Hampshire employer. Under the deal announced May 26, the Cripps Foundation will continue as a minority shareholder of the company, which opened its manufacturing center in Manchester nearly 70 years ago.