The BIA’s legislative wish list
What the organization hopes to see emerge from the session
Author: Linda A. Fanaras
Data-driven consumer engagement
Where creative steps into the digital marketing dance
The Millennial point of view
How is your organization adapting to your youngest employees?
Optimizing customer experience
Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…
Written a good e-book lately?
It’s a tool that establishes you as an expert in your industry and deepens your brand impact
Storyscaping: the new age of marketing
It’s a concept that encourages customers to explore your brand further
Mad marketing in a modern world
It’s all about integration – from campaign strategies to technology
Social media can boost web traffic, lead generation
It’s about building a true relationship with customers and prospects
Measuring the strength of your brand
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
Do your research before you brand
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…
More news from NHBR:
Five companies named finalists for NH Tech Alliance’s Product of the Year
The five New Hampshire companies named finalists for the 2026 NH Tech Alliance Product of the Year underscore the diversity of the Granite State’s tech sector, with solutions designed to help companies improve their IT security testing, streamline how businesses use artificial intelligence, produce high-demand rare earth metals, help softball players monitor pitch calls and protect aerospace and defense systems from cyberattacks.
BAE signs pact with War Department to increase production of laser-guidance kits
The Hudson campus of BAE Systems was the setting for the signing of a multiyear agreement with the U.S. Department of War to increase production capacity of the company’s APKWS laser-guidance kits up to 35,000 units per year. The kits, which transform unguided 2.75-inch rockets into precision-guided munitions, are used by the Air Force, Army, Marine Corps and Navy, and are available to U.S. allies.
Community college program looks to next generation of police supervisors
Driven by a need for specially educated supervisors at police departments, Great Bay Community College has introduced a certificate program to help create the next generation of law enforcement supervisors
Does technology liberate you or enslave you?
When you can organize and manage things properly, it’s amazing how much you can accomplish without living at work
The sweepstakes to pick a Medicare plan is on
The exit of two Medicare Advantage carriers from the state will affect 14,200 current enrollees, while changes to other plans could mean a decline in overall enrollment in Advantage plans by 18,104 beneficiaries in 2027
New analysis: Aging workforce, shrinking educator pipeline, low pay and high living costs add to NH teacher recruitment and retention challenges
NH schools projected to have more than 1,100 teacher openings each year over next decade, with 95 percent of vacancies driven by educators leaving the workforce or changing careers
AI is changing cybersecurity – and cyberattacks
Cyber and payment fraud losses are board-level risks for every organization, escalating the need for strong, modern security systems
(Opinion) Dartmouth Health urges investment in youth mental health in New Hampshire
Dartmouth Health has been putting its shoulders to the wheel to improve the lives of young people.
