The BIA’s legislative wish list
What the organization hopes to see emerge from the session
Author: Linda A. Fanaras
Data-driven consumer engagement
Where creative steps into the digital marketing dance
The Millennial point of view
How is your organization adapting to your youngest employees?
Optimizing customer experience
Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…
Written a good e-book lately?
It’s a tool that establishes you as an expert in your industry and deepens your brand impact
Storyscaping: the new age of marketing
It’s a concept that encourages customers to explore your brand further
Mad marketing in a modern world
It’s all about integration – from campaign strategies to technology
Social media can boost web traffic, lead generation
It’s about building a true relationship with customers and prospects
Measuring the strength of your brand
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
Do your research before you brand
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…
More news from NHBR:
NHBR About Town: Week of June 19, 2026
Business and event happenings around the state of NH
The Latest: Week of June 19, 2026
The Latest is a roundup of the comings and goings of the movers and shakers in NH's business community
Two Gold Street properties added to Revo proposal
A brand new and redesigned Revo Casino and Social House came back to Manchester’s land-use boards this month after the acquisition of additional nearby properties allowed the creation of an expanded vision for the project.
Developing in commercial zones, dead-end roads
The New Hampshire House and Senate sent three bills to Gov. Kelly Ayotte intended to enable more housing construction, overcoming opposition from the New Hampshire Municipal Association and others.
(Opinion) Putting brain health in focus as we age
HEALTH CARE By: DR. STEVEN ANGELO As more Americans live longer, maintaining brain health is becoming an increasingly important part of overall well-being. During Alzheimer’s & Brain Awareness Month, and throughout the year,…
Breaking down barriers
Small and medium-sized enterprises (SMEs) make up the majority of businesses in NH and play a vital role in driving economic growth, innovation and job creation.
Downtown Keene infrastructure project gets an official start date
Keene’s downtown infrastructure project will tentatively break ground in Central Square on July 6, Keene’s public work director said last Wednesday.
The ABCs of long-term investing mistakes
Successful investing takes a lot of patience. Risk tolerance and time horizon are important factors in determining an appropriate investment strategy. For example, some investments would be unwise to choose if the principal is…
Leadership Unscripted event powered by CEOs
From left, former Yankee Publishing CEO Jamie Trowbridge; Granite VNA President and CEO Beth Slepian; CASA New Hampshire President and CEO Marty Sink; President and CEO of the Palace Theatre Trust Peter Ramsey; and President and…
