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What the organization hopes to see emerge from the session
Where creative steps into the digital marketing dance
How is your organization adapting to your youngest employees?
Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…
It’s a tool that establishes you as an expert in your industry and deepens your brand impact
It’s a concept that encourages customers to explore your brand further
It’s all about integration – from campaign strategies to technology
It’s about building a true relationship with customers and prospects
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…