The BIA’s legislative wish list
What the organization hopes to see emerge from the session
Author: Linda A. Fanaras
Data-driven consumer engagement
Where creative steps into the digital marketing dance
The Millennial point of view
How is your organization adapting to your youngest employees?
Optimizing customer experience
Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…
Written a good e-book lately?
It’s a tool that establishes you as an expert in your industry and deepens your brand impact
Storyscaping: the new age of marketing
It’s a concept that encourages customers to explore your brand further
Mad marketing in a modern world
It’s all about integration – from campaign strategies to technology
Social media can boost web traffic, lead generation
It’s about building a true relationship with customers and prospects
Measuring the strength of your brand
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
Do your research before you brand
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…
More news from NHBR:
Military & Veterans Campus has new way to build teamwork
On a recent Friday at the Easterseals NH Military & Veterans Campus in Franklin, I found myself about 30 feet in the air. I was holding onto a pole and contemplating what suddenly seemed like a rather narrow log stretching out over a great deal of empty space toward another pole, which also seemed remarkably distant.
Childcare assistance program expansion slows as provider counts decline
In recent years, New Hampshire families have faced persistent and growing challenges with affordability and accessibility as they navigate the early care and education landscape.
New Hampshire’s best business lawyers
Published annually, “The Best Lawyers in America®” is an exhaustive search for the country’s top attorneys. Here is a compilation of the top attorneys who practice in New Hampshire in dozens of legal specialties related to the needs of businesses,…
NASA veteran joins UNH to lead R&D
Ramy Rahimi is the new vice president for research and development at the University of New Hampshire.
NH Business Notebook: Mission accomplished
For years, Diane Fitzpatrick talked with her board of directors at the Boys & Girls Club of Greater Manchester about expanding to the West Side, home to 25% of the city’s population.
Q&A with Executive director of NeighborWorks Southern New Hampshire Robert Tourigny
Robert Tourigny has been leading NeighborWorks Southern New Hampshire for more than 20 years, but he’s still chasing the big ones.
15 leaders honored for 2026 Business Excellence Awards
This year, NH Business Review marks the 24th anniversary of our Business Excellence Awards, which celebrate the initiative, creativity and tenacity of the Granite State’s business community.
It’s (still) the economy, stupid
Back in 1992, political strategist James Carvell came up with the phrase, “It’s the economy, stupid,” to help Democrat Bill Clinton defeat incumbent Republican President George H.W. Bush.
Mortgage rates aren’t doing NH housing affordability any favors
A new study shows that New Hampshire ranks ninth among states where residential mortgages are rising the fastest. The news doesn’t help ease the myriad concerns associated with the state’s ongoing housing crisis.
