The BIA’s legislative wish list
What the organization hopes to see emerge from the session
Author: Linda A. Fanaras
Data-driven consumer engagement
Where creative steps into the digital marketing dance
The Millennial point of view
How is your organization adapting to your youngest employees?
Optimizing customer experience
Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…
Written a good e-book lately?
It’s a tool that establishes you as an expert in your industry and deepens your brand impact
Storyscaping: the new age of marketing
It’s a concept that encourages customers to explore your brand further
Mad marketing in a modern world
It’s all about integration – from campaign strategies to technology
Social media can boost web traffic, lead generation
It’s about building a true relationship with customers and prospects
Measuring the strength of your brand
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
Do your research before you brand
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…
More news from NHBR:
Velcro plans to move Manchester manufacturing to Somersworth
Velcro Companies plans to consolidate textiles manufacturing from its Queen City site to its production facility in Somersworth but is committed to remaining in New Hampshire, the company said Monday. Velcro, which has operated in Manchester for nearly 70 years, is the only U.S. manufacturer of textile hook and loop fasteners.
ConvenientMD eyes primary care as next phase in accessible health care
ConvenientMD is trying to re-establish what it means to have a primary care physician — one that is accessible, that isn’t hurried by the stack of patients in the waiting room, that is focused on preventative care as much as continued care.
What employers need to know about new workplace rule interpretation
NLRA guidance contains a more employer-friendly view
The compliance trap in lead-generation services
This article outlines key considerations for U.S.-based companies that offer lead-generation services — i.e., selling lists of contact information for use in marketing or direct outreach.
NHBR About Town: Week of April 10, 2026
Business and event happenings around the state of NH
The Latest: Week of April 10, 2026
The Latest is a roundup of the comings and goings of the movers and shakers in NH's business community
Ask the Experts: Planning is paramount for wills, trusts and estates
Planning for the future, particularly as a business owner, requires more than a simple will. Our panelist of professionals explore the fundamentals of estate planning, from choosing between wills and trusts to preparing for incapacity and business succession. Their insights highlight how thoughtful planning can protect assets, reduce legal complications, maximize financial benefits and ensure your wishes are carried out for both family and business interests.
NH WARN: what employers need to know about layoff notices
Workforce reductions are never easy. Whether driven by economic uncertainty, industry shifts or strategic restructuring, layoffs can be some of the most difficult decisions business leaders face. At the same time, workforce reductions carry legal obligations that are easy to overlook, particularly under state law. In New Hampshire, one of the most misunderstood of those obligations is the state’s WARN Act.
New administrator of YDC fund confirmed
Nearly nine months after a controversial change to the Youth Development Center abuse claims process pushed the administrator from his job and stalled the proceedings for survivors, the fund now has a new leader.
