The BIA’s legislative wish list
What the organization hopes to see emerge from the session
Author: Linda A. Fanaras
Data-driven consumer engagement
Where creative steps into the digital marketing dance
The Millennial point of view
How is your organization adapting to your youngest employees?
Optimizing customer experience
Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…
Written a good e-book lately?
It’s a tool that establishes you as an expert in your industry and deepens your brand impact
Storyscaping: the new age of marketing
It’s a concept that encourages customers to explore your brand further
Mad marketing in a modern world
It’s all about integration – from campaign strategies to technology
Social media can boost web traffic, lead generation
It’s about building a true relationship with customers and prospects
Measuring the strength of your brand
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
Do your research before you brand
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…
More news from NHBR:
MIT partners with Lakes Region Community College for pilot math and AI education program
The two educational institutions launched a new pilot partnership this summer, bringing 16 high school students from towns across New Hampshire together to learn the math behind AI and how to use it to tackle real problems.
Don’t stop at yellow lights
While major economic indicators are serving as caution tape for many organizations that are hesitant to make investments or take on risk right now, there is a very bright green light out there. There is also a fast-moving vehicle on the road: AI, and the frenetic adoption pace at which people now use it to find essential information. Organizations need to adapt to be seen and referenced by these tools.
(Opinion) The best emergency response begins long before the emergency
When the next emergency comes, the most important question won’t be whether we have a plan; it will be whether we’ve already built the relationships that make the plan work
Hometown Financial Group to acquire Primary Bank
Bedford-based Primary Bank is merging with Easthampton, Mass.-based Hometown Financial Group in a transaction valued at $160 million in cash and stock.
New Hampshire cannot be ‘controlled’
In a recent ad, a candidate for Congress claimed that “two families have controlled New Hampshire politics for the last several decades,” or something to that effect. That rather curious claim referred to the alleged dominance of New Hampshire politics by the Shaheen and Sununu families. The notion that any family has or could dominate New Hampshire politics has to be dismissed.
Manufactured homes in single-family neighborhoods?
Webinar panel discusses far-reaching consequences of the 21st Century ROAD to Housing Act, the bipartisan legislation that seeks to address the lack of supply in the Granite State and across the country
It's Worth Knowing: The Canadians are back in NH — but for how long?
There's been a rebound of Canadian tourists across NH this summer. But new tariffs and words may have an effect on their visits this fall. Meanwhile, right along the border, there's still cross-border neighborliness in the small New Hampshire and Canadian communities.
'The Emergent Leader'
Author Don Gregori shares insight into leadership and talent retention in an AI-dominated landscape
Young Granite Staters at the nexus of policy making
Child care and early education are the initial focus of a Stay Work Play initiative called NH Nexus to identify and address key issues facing young residents of New Hampshire
