Web site makes franchise shopping easier

Individuals thinking about buying a franchise now have a newly improved resource to aid in their pre-purchase research, thanks to Franchise Business Review’s launching of their redesigned Web site.

“The new web platform not only looks better, but it will provide much more information for prospective franchise buyers,” said Jeff Northrop, the company’s chief technology officer. “The new Franchise Business Review site also offers many more options and improved flexibility for our featured franchise companies.”

A market research company that specializes in measuring and reporting on franchise opportunities, and the overall level of franchisee satisfaction, Franchise Business Review provides access to news, articles, buying tips and free franchisee satisfaction reports from its Web site, franchisebusinessreview.com.

Still in its infancy, Franchise Business Review began offering its service to potential franchise operators in March 2005. Headquartered in Portsmouth, the company performs independent surveys of franchisee satisfaction and franchise buyer experiences nationally. The company also offers commissioned franchise research projects and expects to introduce several new products in upcoming months. – TRACIE STONE

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