N.H.-branded maple syrup to hit store shelves
Just in time for sugaring season, the New Hampshire Maple Producers Association has added the “New Hampshire’s Own” logo to its products to raise brand identity and send the message that Granite State maple syrup is distinctly different from syrup produced in other New England states and Canada.
“The support and involvement of the New Hampshire Maple Producers Association in helping to build awareness for the ‘New Hampshire’s Own’ brand is a major step forward, and we consider them one of New Hampshire’s greatest cultural and economic assets,” said Laurie Ferguson, executive director of New Hampshire Made. “Their support will encourage all maple producers to work together in the successful branding of maple syrup and maple products, resulting in a greater public awareness of the inherent value of this traditional product.”
According to the NHMPA, New Hampshire’s sugarhouses produce up to 90,000 gallons of maple syrup each year, bringing nearly $4 million in sales to the state.
The labeling promotion begins as members of the association celebrate an open house weekend, March 24-25, an annual event during which over 70 participating sugarhouses host tours and tastings for the public.
For more information on open house weekend, visit nhmapleproducers.com. Visit nhmade.com for more information on the New Hampshire Made program and member companies. — CINDY KIBBE