Join the ‘In’ crowd

NH Business Review readies launch of The Insider newsletter and In Focus quarterly

On Aug. 28, we launch The Insider, a monthly email newsletter that will feature exclusive content, including business news, economic analysis and expert columns.

The Insider expands the lineup of our business newsletters, which include the Daily News Browser, published five times a week; Real Estate and Construction Roundup, published weekly on Wednesdays; and Week in Review, a compilation of must-read stories published on Fridays. (Sign up now at nhbr.com.)

Bigger still, we’re bumping up the print publication of NH Business Review to 16 times a year with the debut of In Focus, a special quarterly report that will feature in-depth reporting and expertise on big-picture subjects. In November, In Focus turns the lens on “The Business of Wealth,” including M&A dealmaking, retirement planning and executive leadership.

These changes were inspired by readership and market demands. As New Hampshire’s only statewide business newspaper, we’re constantly evaluating the most effective way to reach our audience and how to best cover the topics that affect them, including the economy, housing, workforce, child care and healthcare.

The push and pull of technology

The July 31, 2026, edition of NH Business Review was a collector’s item. Don’t worry. If you missed it, you can still find it at nhbr.com.

And that’s the only place you could ever find it. During the pandemic, NH Business Review reduced its print schedule from 24 to 12 issues to cut costs as advertising revenue plummeted during the shutdown. We continued producing 24 issues a year, but the second issue of the month was a digital-only issue that retained the look of the print publication while saving us thousands of dollars in printing costs.

With the hybrid approach, we continued to attract readers and advertising to both the print and digital editions. But in the ever-changing media world, it’s time to change course. The Insider email newsletter is designed to give readers that second monthly batch of business news and exclusive content in addition to the fresh material we’re adding regularly at nhbr.com. And with In Focus, we’ll take deep dives into the most important business and economic issues of the day.

Stay tuned, and tell us what you think.

Print still rules

It might sound strange to hear a media company announce that it’s expanding its print schedule considering how many newspapers and magazines nationwide have vanished over the past couple of decades. But print remains a dominant revenue stream, even as circulation numbers have declined.

In a survey of 170 senior media executives in 66 countries by the World Association of News Publishers, respondents said print circulation and advertising account for 43.6% of revenue, remaining their largest single revenue source (wan-ifra.org). Digital circulation and advertising represent 31% of revenue, with income from other sources (events, B2B services and e-commerce) accounting for 25.4%.

For consumer magazines, print still accounts for 55% to 80% of revenue, according to industry sources. Companies like Yankee Publishing Inc., the employee-owned parent company of NH Business Review, have diversified their revenue streams in recent years to remain vital but still see a future for print.

Lucky for us, thousands of people still like to hold printed magazines and newspapers in their hands, even as they catch up on news via their TVs, radios, computers, smartphones and tablets.

Print remains a viable way for advertisers to communicate with readers, part of an ever-expanding mix of options that include website campaigns, webinars, email newsletters, social media, podcasts — and those annoying video screens that keep you hostage at gas stations as you fill up your car with $4-a-gallon gas.

That last one is the only place you won’t find NH Business Review in the mix. But never say never.