News

PR Flashpoint

Writing a press release is easy - you have current information about your company that’s just happened, and you want to tell the world about it. But what do you do when you’ve gone a few months with nothing to…

Improving Performance

I was in shock. I had called an 800 number, and it was answered by a real person! There was no “press this” or “press that,” just a friendly “Good morning.” Not even a frantic, “Can you hold?” Next, I…