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PR Flashpoint

Andy Warhol once said that everyone will eventually get 15 minutes of fame. So when your time comes, you don’t want to mess it up. If you follow these 10 tips for broadcast success, whether you’re talking to Diane and…

The Last Word

Let’s face it: Business today is drowning in bull—. We try to impress (or confuse) investors with inflated letters to shareholders. We punish customers with intrusive, hype-filled, self-aggrandizing product literature. We send elephantine progress reports to employees that shed less…