Boston radio ads promote N.H. business climate

The New Hampshire Department of Resources and Economic Development has begun airing radio ads in Massachusetts aimed at highlighting New Hampshire’s business climate.

The radio campaign, which is being broadcast on radio station WEEI-AM in Boston for the next two months, was put together by the New Hampshire Business Resource Center with the goal of attracting expanding New England companies to New Hampshire.

In the ad, Gov. John Lynch delivers the message that focuses on New Hampshire’s tax climate, responsive state government and a customer service-oriented approach to business development.

“Being a low-tax state doesn’t tell the entire New Hampshire story,” Lynch says in the ad. “New Hampshire has an unparalleled quality of life, being named the ‘Most Livable State’ for three consecutive years. We also have a skilled workforce, excellent schools, low crime, excellent outdoor recreation and a low cost of living.”

In addition to the radio spots, the ad campaign also will be streamed on the Web at weei.com.

A total of 210 60-second web streaming ads will run during the course of the campaign, the NHBRC said. – JEFF FEINGOLD