Author: Linda A. Fanaras

The BIA’s legislative wish list

What the organization hopes to see emerge from the session

Data-driven consumer engagement

Where creative steps into the digital marketing dance

The Millennial point of view

How is your organization adapting to your youngest employees?

Optimizing customer experience

Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…

Written a good e-book lately?

It’s a tool that establishes you as an expert in your industry and deepens your brand impact

Storyscaping: the new age of marketing

It’s a concept that encourages customers to explore your brand further

Mad marketing in a modern world

It’s all about integration – from campaign strategies to technology

Social media can boost web traffic, lead generation

It’s about building a true relationship with customers and prospects

Measuring the strength of your brand

Branding is an ongoing effort that must be consistently monitored, evaluated and realigned

Do your research before you brand

Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…

More news from NHBR:

Tough times ahead for many NH families

As 2025 comes to an end, many Granite Staters are feeling the same things. Groceries cost more. Housing costs and property taxes are up. Health care is harder to afford and access.

The keys to collaboration

How to build a stronger entrepreneurial ecosystem

Understanding the new tax legislation

Achieving financial independence — that is, living comfortably while knowing your money will last — is a goal shared by many.

Real estate tax considerations in New Hampshire

Real estate transactions in New Hampshire invariably carry tax consequences. Whether you are a business owner, investor, or advisor, thoughtful tax planning is critical to preserving value and avoiding costly missteps.

Smart Young People Using Laptops, Digital Tablets And Textbooks Sitting In Row In Waiting Room.

NH needs a workforce farm system

Since 2020, our research team at the University of New Hampshire — the New Hampshire Youth Retention Initiative (YRI) — has been studying how young people view the Granite State as a place to live, learn and work.

Addressing health care affordability in New Hampshire

The people of New Hampshire are facing unprecedented economic challenges — no one has been spared from rising grocery bills, increased rent and utility costs, and even higher car insurance premiums.

Every big company starts small

When I started my first business in 1982, I didn’t know exactly where the journey would lead. What I did know was that I wanted to build something lasting, something rooted in innovation and capable of creating good jobs.