The BIA’s legislative wish list
What the organization hopes to see emerge from the session
Author: Linda A. Fanaras
Data-driven consumer engagement
Where creative steps into the digital marketing dance
The Millennial point of view
How is your organization adapting to your youngest employees?
Optimizing customer experience
Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…
Written a good e-book lately?
It’s a tool that establishes you as an expert in your industry and deepens your brand impact
Storyscaping: the new age of marketing
It’s a concept that encourages customers to explore your brand further
Mad marketing in a modern world
It’s all about integration – from campaign strategies to technology
Social media can boost web traffic, lead generation
It’s about building a true relationship with customers and prospects
Measuring the strength of your brand
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
Do your research before you brand
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…
More news from NHBR:
Lower interest rates pushed by White House likely won’t help NH home prices
The issue here in New Hampshire remains as it has been for many months: lack of supply that forces the hand of higher prices
(Opinion) The hidden giants behind our soaring health costs
Behind the scenes, two powerful forces are gaming the system for their own gain, using health care not to serve patients, but to extract profit
Housing Champions repeal pits Legislature against governor
According to housing advocate groups, the champions program is doing exactly what it set out to do: reward communities that are taking steps to build more housing
Adapting to industry change
Ledyard Bank President & CEO Josephine Moran dives into how the bank is leveraging technology to better serve its clients ... and more
Tax increment financing proposed for Newington shopping center
A financing arrangement proposed for Newington shopping center is widely used in NH
ARMI board says it plans to review Kamen’s ties to Epstein
The board of directors for ARMI, the government-funded Manchester research project led by inventor Dean Kamen, is meeting to discuss its next steps in the wake of newly released documents showing Kamen’s ties to Jeffrey Epstein.
Strafford Nutrition & Meals on Wheels
Strafford Nutrition & Meals on Wheels’ mission is to promote the well-being of the elderly and disabled adults of Strafford County by providing services to foster independence in their own home and to prevent or delay the need for institutional care.
‘Caution and conversion’ was the commercial real estate theme in 2025
Recent reports show that the conversion of office space to residential units drove the commercial market last year
Prescott Park Arts Festival
Prescott Park Arts Festival inspires and connects our community through high-quality arts and education, ensuring access for all and enriching lives across generations.
