The BIA’s legislative wish list
What the organization hopes to see emerge from the session
Author: Linda A. Fanaras
Data-driven consumer engagement
Where creative steps into the digital marketing dance
The Millennial point of view
How is your organization adapting to your youngest employees?
Optimizing customer experience
Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…
Written a good e-book lately?
It’s a tool that establishes you as an expert in your industry and deepens your brand impact
Storyscaping: the new age of marketing
It’s a concept that encourages customers to explore your brand further
Mad marketing in a modern world
It’s all about integration – from campaign strategies to technology
Social media can boost web traffic, lead generation
It’s about building a true relationship with customers and prospects
Measuring the strength of your brand
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
Do your research before you brand
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…
More news from NHBR:
Filling a niche in life sciences
Predictive Monitor CEO Laurie Masiello shares how she and her husband/co-owner, John, built their company out of a need to solve a problem keeping pharma products chilled while en route to its destination without compromising integrity
Nongfu Spring down to a trickle
It’s been a year since a Chinese water and beverage bottling company purchased commercial property in Nashua. Not much more is known now than it was then about the company’s intentions for the 337,391-square-foot building on 23 acres at 80 Northwest Blvd., purchased Jan. 31, 2025 for $67 million by a subsidiary of Nongfu Spring, a giant Chinese bottled water and beverage company.
Avesta Housing
Avesta Housing improves lives and strengthens communities by promoting and providing quality affordable homes for people in need.
Preparing for NH’s parental medical leave law
Now that 2026 is underway, New Hampshire employers should turn their attention to the state’s new Parental Medical Leave law (PML). Effective January 1, 2026, most employers with 20 or more employees are required to provide unpaid leave to allow employees to attend childbirth-related medical appointments, postpartum care and pediatric visits during a child’s first year.
NHBR About Town: Week of January 16, 2026
Business and event happenings around the state of NH
The Latest: Week of January16, 2026
The Latest is a roundup of the comings and goings of the movers and shakers in NH's business community
Ask the Experts: Protect your business with a robust cyber plan
Cyberattacks now threaten organizations of every size and industry. Preventive security measures remain the strongest defense, but even the most sophisticated safeguards cannot guarantee immunity. Our panelist looks at what your organization should do if it’s been the victim of a cybersecurity breach.
The importance of asset location in wealth planning
When it comes to building and preserving wealth, most investors understand the importance of asset allocation — determining the right mix of stocks, bonds and other investments based on their risk. But there’s another layer of strategy that often gets overlooked: asset location.
(Opinion) Stop trying to do more and start doing what matters
How leaders can use January to set their organization up for a successful year
