The BIA’s legislative wish list
What the organization hopes to see emerge from the session
Author: Linda A. Fanaras
Data-driven consumer engagement
Where creative steps into the digital marketing dance
The Millennial point of view
How is your organization adapting to your youngest employees?
Optimizing customer experience
Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…
Written a good e-book lately?
It’s a tool that establishes you as an expert in your industry and deepens your brand impact
Storyscaping: the new age of marketing
It’s a concept that encourages customers to explore your brand further
Mad marketing in a modern world
It’s all about integration – from campaign strategies to technology
Social media can boost web traffic, lead generation
It’s about building a true relationship with customers and prospects
Measuring the strength of your brand
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
Do your research before you brand
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…
More news from NHBR:
Concord school district faces $5m budget shortfall
The district recently received an unexpected $2 million bill from the risk pool that administers its health insurance, part of a debt shared by dozens of school districts across the state
Seizing Opportunity in NH's Legal Community
Nicole Bluefort shares her journey into New Hampshire and how she has made a name for herself in the legal field
Albany International search for new home lands in Portsmouth
Albany International develops and manufactures components using advanced materials for the paper and aerospace industries. Its two main businesses are Machine Clothing, which produces custom belts for paper production, and Albany Engineered Composites, which supplies advanced composite parts for the aerospace industry.
29 teams from across NH compete at 8th Annual Governor’s Cup Robotics Competition
Winning teams were Morpheus, Concord Community Team; Windham Windup, Windham High School; and The Power Knights, Manchester West and Goffstown High School.
The Bottom Line: White Mountains, Albany International, and Planet Fitness
A roundup of news updates from public companies in NH and nationwide
GBCC and Lonza partner for apprenticeship program
Thanks to a new apprenticeship program between Great Bay Community College (GBCC) and Lonza, Charlie Leland and Noah Ford jumpstarted their careers in the fast-paced field of biomedicine this summer.
Catholic Diocese of Manchester opens K-6 school in Northwood
“We entrust this school to her care and give thanks to our Lord, Jesus Christ. We look forward to growing the school to serve more students and families.”
NH’s uniqueness on display
The dedication of the Military and Veterans Campus in Franklin among recent highlights
Building a more solid foundation for employee wellness
Here are some of the areas we look at to assess and strengthen the foundation of employee health and wellness, and in the process, enhance the business culture.
