Author: Linda A. Fanaras

The BIA’s legislative wish list

What the organization hopes to see emerge from the session

Data-driven consumer engagement

Where creative steps into the digital marketing dance

The Millennial point of view

How is your organization adapting to your youngest employees?

Optimizing customer experience

Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…

Written a good e-book lately?

It’s a tool that establishes you as an expert in your industry and deepens your brand impact

Storyscaping: the new age of marketing

It’s a concept that encourages customers to explore your brand further

Mad marketing in a modern world

It’s all about integration – from campaign strategies to technology

Social media can boost web traffic, lead generation

It’s about building a true relationship with customers and prospects

Measuring the strength of your brand

Branding is an ongoing effort that must be consistently monitored, evaluated and realigned

Do your research before you brand

Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…

More news from NHBR:

NHBR About Town: Week of February 27, 2026

Business and event happenings around the state of NH

The Latest: Week of February 27, 2026

The Latest is a roundup of the comings and goings of the movers and shakers in NH's business community

Trial begins over NH proof-of-citizenship voter law

A federal judge heard opening arguments Monday, February 9, in a lawsuit challenging the constitutionality of a 2024 state law that requires first-time voters in New Hampshire to show proof of U.S. citizenship when they register.

Understanding the H-1B visa

What employers should know for the upcoming cap season

$2.75M record settlement with Disney and California DOJ

On February 11, 2026, California Attorney General Rob Bonta announced the largest enforcement settlement under the California Consumer Privacy Act (CCPA), resolving claims that The Walt Disney Company failed to adequately honor consumers’ opt-out rights — a core tenet of modern privacy law.

How banks help businesses manage cash flow

Our post-pandemic business environment has brought about myriad challenges that make cash flow forecasting much more difficult than it was five years ago. Many businesses are navigating supply chain challenges, volatile demand and lingering inflation — all key indicators of future cash flow.

The next evolution of workplace well-being

For a long time, workplace wellness was viewed through a fairly narrow lens: reminders to schedule an annual physical, a blood pressure screening, maybe a gym reimbursement. Those efforts still matter. But “wellness” has expanded, because the way we work and live has changed.