Author: Linda A. Fanaras

The BIA’s legislative wish list

What the organization hopes to see emerge from the session

Data-driven consumer engagement

Where creative steps into the digital marketing dance

The Millennial point of view

How is your organization adapting to your youngest employees?

Optimizing customer experience

Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…

Written a good e-book lately?

It’s a tool that establishes you as an expert in your industry and deepens your brand impact

Storyscaping: the new age of marketing

It’s a concept that encourages customers to explore your brand further

Mad marketing in a modern world

It’s all about integration – from campaign strategies to technology

Social media can boost web traffic, lead generation

It’s about building a true relationship with customers and prospects

Measuring the strength of your brand

Branding is an ongoing effort that must be consistently monitored, evaluated and realigned

Do your research before you brand

Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…

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Fly me to Asheville, please

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Manchester luxury apartments drive downtown growth

Explore how post-pandemic growth, affordability challenges, and evolving housing trends are transforming the Queen City’s future.

The Lake Estate on Winnisquam to open in NH's Lakes Region

The Lake Estate on Winnisquam sees diamonds and stars in its future

Think tank: Headwinds developing for NH economy

The unstoppable New Hampshire economy of the post-COVID years is running into economic headwinds of higher unemployment and inflation, a nonpartisan economic research firm said in late August. No definitive evidence points to a recession, the New Hampshire Fiscal Policy Institute said in an economic issues brief.