The BIA’s legislative wish list
What the organization hopes to see emerge from the session
Author: Linda A. Fanaras
Data-driven consumer engagement
Where creative steps into the digital marketing dance
The Millennial point of view
How is your organization adapting to your youngest employees?
Optimizing customer experience
Optimizing the customer experience is a delicate dance between doing too much and not doing enough. It starts with “Hello” or “May I help you?” While at first it may seem old-fashioned, the sincerity of that initial greeting sets the…
Written a good e-book lately?
It’s a tool that establishes you as an expert in your industry and deepens your brand impact
Storyscaping: the new age of marketing
It’s a concept that encourages customers to explore your brand further
Mad marketing in a modern world
It’s all about integration – from campaign strategies to technology
Social media can boost web traffic, lead generation
It’s about building a true relationship with customers and prospects
Measuring the strength of your brand
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
Do your research before you brand
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…
More news from NHBR:
Remote’s control
Remote work is now a permanent part of New Hampshire’s economy. About 16 percent of workers age 16 or older, or about 121,000 people, worked from home in 2024. That’s down from the pandemic peak of 19.3 percent in 2021, but still more than double the pre-pandemic rate of 7.3 percent in 2019.
Why “Gotcha” Phishing Tests Let Us Down
One-off stunts and shame-based drills do more harm than good. Here is a kinder, smarter way to teach people to spot scams.
What You’ve Always Wanted to Know About Data Security but Were Afraid to Ask
Unpack some frequently asked cyber questions: how secure do you really need to be?
October is Cybersecurity Awareness Month. Here’s what cybercriminals hope you’ll ignore
Every October, organizations take a closer look at their cybersecurity posture to educate employees, revisit policies and strengthen defenses
Fidium: A Bold New Identity for a Fiber-Powered, Cybersecure Future
Consolidated Communications has officially brought all its services together under one modern brand: Fidium
Why CFOs need a seat at the cyber table
If you’re still thinking of cyber as “IT’s problem,” you may be overlooking your firm’s biggest financial risk
Cybersecurity Self-Check: Would You Pass the Basics?
Instead of asking, “Is our company secure?” ask yourself: “Would I pass a cybersecurity basics check?”
Cybersecurity Awareness Month: Building a cyber strong America
Throughout the month of October, this national campaign highlights the importance of the many entities in the supply chain that support and sustain vital services we rely on every day
AI Discrimination: Businesses are liable for AI-based personnel decisions
Tips for businesses that adopt AI and decision-making tools for human resources functions
