Timberland plants trees for Earth Day

More than 9,000 volunteers will take part in 170 volunteer Earth Day efforts hosted by The Timberland Company.

Company officials said in a statement released Thursday that reforestation will be the focus of Timberland’s efforts this year and are in standing with the company’s goal of becoming carbon-neutral by 2010.

Company officials estimate volunteers will log in 53,000 hours of service during the April 22 Earth Day celebration. Planned activities include tree planting, trail and greenways maintenance and restoring native species.

Volunteers from New England to Singapore have shared plans to do everything from planting trees and beautifying blighted waterfront land to constructing greenhouses and outdoor classrooms.

“We spend every day looking for ways to reduce our environmental impact in the product development, manufacturing and distribution processes,” said Jeff Swartz, president and CEO of the Stratham-based shoe and apparel maker.

In keeping with the Earth Day spirit, Timberland officials have also instituted ongoing retail initiatives that including planting a tree in the name of customers who purchase $150 of Timberland merchandise as part of the “Plant One On Me” program.

Company officials have pledged to donate 10 cents to The Conservation Fund for every disposable bag customers choose not to take with their purchases. Reusable, recycled tote bags will be available for $5.50. Customers will receive a 10 percent discount on subsequent purchases when bringing in their bag. – TRACIE STONE

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