Good design adds value to your brand
What’s key is staying focused and welcoming all input
Marketing & Advertising
Mad marketing in a modern world
It’s all about integration – from campaign strategies to technology
There’s nothing so powerful as truth
Why it’s even more important to be honest in the cyber world
Email marketing lessons from an email marketer
Don’t listen to the naysayers: Email is more effective today than ever
Thinking social media? Know your customers first
For most businesses, social media is more about building awareness and word of mouth
Demographics still tell a story
It’s important to understand a country’s population, or your own market
Social media can boost web traffic, lead generation
It’s about building a true relationship with customers and prospects
Demise of Hostess is a lesson for small businesses
It’s important to remember that expectations change, competitors change and customers’ needs change
Measuring the strength of your brand
Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
A friend and executive is put to the loyalty test
What do you do when you know about your friend’s upcoming layoff – and are obligated not to divulge the action?
