Shadow IT and seized opportunities
Without a communicated and shared cloud strategy, corporate IT is forced into a reactive posture when it comes to the cloud
Marketing & Advertising
Do your research before you brand
Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…
Be cautious when using social media in hiring
Social media networks have grown to be one of the most powerful recruiting and screening tools. According to Jobvite's Social Recruiting Survey 2011, employers are increasingly using LinkedIn, Facebook and Twitter to find and vet prospective employees. Of the 800-plus…
