New Hampshire Business Review - July 30 2010

Getting more bang for your marketing buck

Getting new clients and customers is expensive and not easy. It takes time, effort, energy and money and a great marketing message.Through marketing, you can reach hundreds, thousands or millions of people with your sales story. The “marketing line” is…

Making lemonade out of lemons

The other day a client asked me, “How is it going? Are you busy?” I replied, “We find ourselves busy doing 10 $3,000 jobs/projects instead of three $10,000 jobs/projects. The revenues are level, but the workload is double.” Then the…

Health pilot eyes a new approach to reimbursement

Pay-for-performance may be coming to New Hampshire’s health-care industry.Under a five-year pilot program unveiled earlier in July by Gov.John Lynch, health-care providers will be compensated based ontheir quality of care instead of the current fee-for-service model.Five working groups that include…