UNH track star signs name, image and likeness deal with Manchester company
Under agreement, long jumper Mia Taranko to promote PEAK Recovery and Health Center
Mia Taranko, a track star for the University of New Hampshire, has signed a name, imagine and likeness agreement with a Manchester-based health and wellness center.
Under the so-called NIL agreement, the 20-year old Taranko – a junior from Saco, Maine – will make a series of social media posts to promote services at PEAK Recovery and Health Center in exchange for financial compensation and in-kind services.
The deal is believed to be among the first signed by a college athlete with a New Hampshire-based business.
Among the services provided by PEAK are cryotherapy, float therapy, photobiomodulation, massage and compression therapy. PEAK is owned by Colin Cook, a triathlete and former college athlete who has competed in several major Ironman competitions.
The NIL partnership was brokered by Pliable Marketing, a Maine-based firm that helps high school, college and professional athletes build their athlete brand and provides NIL representation.
Taranko, a long jumper on the UNH team, is a senior, studying health management and policy and is planning to pursue a master’s degree in public health following graduation in May.
“Mia is an amazing athlete and will be trailblazer for other UNH students who want to pursue name, image and likeness opportunities, and we are very grateful for this NIL partnership,” said Cook. “When I was a college athlete, I wish I had the opportunities that she has in front of her.”
Cook, a former college hockey player, has competed in several Ironman World Championships, including the most recent Ironman World Championship in Kona, Hawaii.