The KEY Collective
The KEY Collective envisions every child without the financial means having the same opportunities available to their peers, available to them, without any social stigma attached.
The KEY Collective
Mission Statement:
The KEY Collective envisions every child without the financial means having the same opportunities available to their peers, available to them, without any social stigma attached. We do this by providing K-12 kids from low-income families within the Seacoast NH region access to sports and other youth activities for free or at a reduced cost with no red tape and no social stigma attached.
Top Funding Sources:
Charitable Giving & Grants (non-federal): 68%
Fundraising & Events: 26%
Individual Donations: 6%
YEAR ESTABLISHED: 2017
EMPLOYEES: 1 full time, 2 part time
ANNUAL REVENUE: $192,728
Service Locations:
The KEY Collective serves K-12 youth in SAU16 (Exeter), SAU90 (Hampton), SAU50/52 (Portsmouth) and SAU21 (Seabrook).
Contact:
Kristyn LaFleur
Founder & Executive Director
P.O. Box 149, Exeter, NH 03833
603-498-8791
kristyn@keycollective.org
www.keycollective.org
2026 Goals:
The KEY Collective will continue to increase the number of youth reached and positively impacted by the #areuin? card program, increase the number of partners we collaborate with to offer a wider variety of programs and activities for free or at a reduced cost, and increase the number of scholarships directly provided for programs and activities not being offered by our partners, so that no child is left out from participating in an activity that they are interested in. Our goal is to not only increase these numbers within our current geographic region, but to expand into the surrounding regions as well. Research shows that kids who participate in quality out-of-school programming receive mental, physical and social benefits. Our work is incredibly important because of the current mental crisis among youth.
Fundraising Events:
Events are a wonderful way to bring the community together, share The KEY Collective’s impact and have some fun. We are fortunate to benefit from ongoing fundraising opportunities, including the Winter Cornhole Series in Exeter. In 2026, The KEY Collective will celebrate the 7th anniversary of its Annual Summer Benefit. This year’s theme is Raise a Glass for Good and it will take place on June 25, 2026, from 6
to 8:30 p.m. at the AC Hotel in Portsmouth. Corporate sponsorships are available and offer a meaningful way to give back while highlighting a business’s commitment to supporting low-income K–12 youth on the Seacoast.
Giving Opportunities:
The KEY Collective is entirely funded through the generosity of our community. We rely on the collective power of local individuals, businesses and foundations to move our mission forward. Ways to give include:
• Online at www.keycollective.org/give-now
• Mail a check to P.O. Box 149, Exeter, NH 03833
• Corporate event sponsorship: www.keycollective.org/event-sponsorships
• Host a fundraising event
• Grants
• Awards
Volunteer Opportunities:
Volunteers play a vital role in our organization. The most notable opportunities to volunteer are through our growing board of directors and advisory committee. The advisory committee comes together to offer insight, ideas and connections that help guide The KEY Collective’s work and keep the organization grounded in the needs of youth on the Seacoast. Volunteers are also needed for events, special projects and administrative support.
Board Officers / Board Members:
Mark Whitney
President
Plan B Strategic Solutions, LLC
Kristen Russell
Vice President
Russell Associates, Inc
Stephen Singlar
Treasurer
Jaime Sawler
Secretary
Traip Academy
Kari Lazerowich
Ullstein Design
Adam Berezin
GuidePoint Media
Jennifer Jones
Core Physicians
Charitable Giving Guide
This profile is part of NH Business Review’s 2026 Charitable Giving Guide.
To learn more about the Charitable Giving Guide and other New Hampshire nonprofit organizations, please visit www.nhbr.com/CGG.
