The bottom line of sustainability

Performance Business Solutions helps businesses adopt green energy and put more green in their pocket
‘I enjoy the dual positive of making an impact on the environment and the economy|!!|’ says Jeff Hiatt|!!| founder of Hampton Falls-based Performance Business Solutions.

For Jeff Hiatt, environmental stewardship is as simple as helping businesses, both big and small, stabilize their energy expenses.

Since 1995, Hiatt, founder of Performance Business Solutions in Hampton Falls, estimates he has helped hundreds of clients save millions of dollars through the firm’s multi-phase consulting approach. His time-tested analysis formula matches rigorous expense reviews and energy efficiency programs that can add to a company’s bottom line.

“I enjoy the dual positive of making an impact on the environment and the economy,” Hiatt said. “By implementing green solutions and green tools, my clients will use less energy, and that helps their bottom line. It helps sustain the future of the company.”

New Hampshire is not the most robust state for green energy projects, especially when compared to its neighbors. With fewer tax incentives, Hiatt said New Hampshire’s solar programs leave little to be desired.

“Utilities in New Hampshire have a much more limited budget for implementation of green energy technology than other states like Massachusetts,” he said.

With such limited funding, Hiatt isn’t surprised few clients know how much energy and money they can save. According to Hiatt, 100 percent of his new business is from referrals by CPAs.

Hiatt consults with clients, predominantly commercial real estate and apartment building owners, on how they can use “cost segregation studies” to accelerate depreciation of their properties. But that is just the beginning.

The next stage can be reducing energy usage by creating energy through sources such as solar, wind and geothermal generation.

That was exactly the process Hiatt used with Paragon Communications in Bolton, Mass.

Late last year, the company activated an almost $3 million solar array project. After Hiatt conducted a cost segregation study to take advantage of available accelerated tax depreciation allowances, he helped the firm sort through the options to help finance the solar project through tax incentives, tax credits, utility company rebate programs and power purchase agreements.

Hiatt started his career selling business insurance, but decided early on to develop a comprehensive services approach. Today, he works with businesses of all sizes and utilizes a team of experts including architects, engineers and energy-efficiency and green technology specialists. Though he has national clients, 80 percent of his business is conducted in New England, he said.

Hiatt is a former board member of the New Hampshire chapter of the U.S. Green Building Council. While on the board, he helped judge the Green Building Awards. During that time, Hiatt said he developed an arsenal of other environmentally-friendly tools for business expense reductions.

“I’ve worked in the green world for many years now,” Hiatt said. “I understand that these business owners are often bombarded by cold calls, junk mail and spam. They mentally shut down because it all seems like marketing hype and malarkey. Our recommendations are always based on a thorough financial cost-benefit analysis. If it will not improve the bottom line profit enough, we will not recommend the solution.”

NHBR’s Sustainable Entrepreneurship series is run in partnership with the Green Alliance. To learn more about the alliance, visit

Categories: Energy and Environment