New Hampshire Business Review - December 16 2011

Why positioning your brand matters more than ever

A young professional posted a question for The Brand Strategy Discussion Group on LinkedIn. She's a lifestyle and brand communications intern at Daimler (Mercedes Benz). She asks: "Does positioning still matter in today's fast-growing market environment? Are the alternative communication…

On the cutting edge of employee wellness

Hypertherm Inc., the Hanover-based manufacturer of metal and fiber laser cutting systems, started more than 40 years ago in a two-car garage. Today, the company is one of New Hampshire's largest, employing nearly 1,300 people in 24 different countries.Recognized as…