A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to protect that great brand once it does exist. In this NH Business Review webinar, attendees will get a crash course on creating a powerful brand – and then protecting it.
You’ll learn:
Join the team from agency Words from the Woods and intellectual property attorney Brian Thomas of Sheehan Phinney for a creatively inspiring and eminently practical hour on building and protecting your business’ brand.
Brian Thomas, Esq. As an intellectual property attorney with a business litigation background, Brian helps individuals and organizations of all sizes establish, protect and enforce their intellectual property in the United States and abroad. Brian takes a practical approach to brand protection, balancing goals, strategy and budget. Among other things, Brian assists clients with:
Meranne BehrendsCo-founder and CEO of independent ad agency Words From The Woods, Meranne is a powerhouse in brand strategy and consumer psychology. She’s the brains behind iconic campaigns like Delta Airlines’ Keep Climbing (W+K), Got Chocolate Milk? (Deutsch/Lowe), Aruba’s One Happy Island (Deutsch/Lowe), and the strategic rebrand of L.L.Bean (VIA). A two-time Effie Award-winner and Emmy Award-nominee, she’s worked with brands across categories including Food & Beverage, Spirits, CPG, Beauty, Finance, Tourism, and Healthcare to build impactful branding and marketing that drives business growth. Meranne left the New York City ad world to found Words From the Woods in Portland, Maine with her husband and business partner Luke Behrends in 2018.
Greer Pearce Greer is a people-obsessed strategist with 15 years of experience designing behavior-shifting marketing for some of the world’s leading brands. She has a deep expertise in digital and social, rooted in her work leveraging emerging platforms in the outdoor travel industry and pioneering second screen strategies for NBC’s primetime lineup. Since then, her career has taken her to live in big cities and small towns across the US on both the brand and agency side, developing integrated marketing for brands as diverse as Starbucks, Nestle, REI, and Zillow. As Chief Strategy Officer of Words From The Woods, Greer helps organizations harness the power of their brands to drive humans to action.
Kelly ScharfBefore joining Words From The Woods as Managing Director, Kelly was a small business owner herself, co-founding and launching one of Maine’s most successful breweries. Since then, she’s dedicated over a decade of her career to helping other businesses big and small navigate their most complex challenges with clarity and purpose. At Words From The Woods, Kelly has led the agency to achieve five years of continuous growth, expand into a new physical office space, and bring on fresh talent to meet increasing demand – all while guiding clients like Saddleback, Stio, The Nature Conservancy, and MaineHealth towards growth and success.
Ernesto has been vice president digital for Newspapers of New England (NNE), group publisher at PennWell, vice president of digital media for The Telegraph and NH.com and related sites, as well as digital media director for the Rutland Herald and Times Argus newspapers in Vermont, online editor for The Telegraph and NH.com, and a print editor and reporter with daily and weekly newspapers. He’s spent his career at the intersection of publishing, digital evolution and marketing helping both publishers and advertisers maximize their digital visibility.
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