After an exhaustive national search, Yankee Publishing Inc. (YPI) has promoted an executive from within its ranks to lead the Dublin-based independent media company.
Ernesto Burden, whose media experience spans three decades, is taking over as president and CEO from Jamie Trowbridge, who has served in those roles for more than 25 years.
Ernesto Burden, right, has been named president and CEO of Yankee Publishing Inc. He succeeds, Jamie Trowbridge, left, who has served in those roles for more than 25 years and is retiring. (Lori Pedrick/Old Farmer’s Almanac)
“I am excited about Ernesto’s appointment as YPI’s next CEO,” said Trowbridge, who is retiring and will remain on YPI’s board of directors.
YPI’s legacy titles include Yankee and The Old Farmer’s Almanac. For the past six years, Burden has led the company’s New Hampshire Group, whose titles include New Hampshire Magazine, NH Business Review and New Hampshire Home.
During his tenure, Burden has overseen and streamlined print and digital operations, while expanding opportunities through live events, branded content, and corporate and nonprofit partnerships.
“Both a strategic thinker and a hands-on leader, he has a wealth of experience navigating the changing media landscape,” Trowbridge said. “Together with YPI’s talented senior leaders and its dedicated staff, I am confident Ernesto will deliver on YPI’s long-term prosperity.”
Burden’s background includes diversifying business models and managing the introduction of new technologies at media companies, including Newspapers of New England.
“Since the start of my career, the industry has undergone existential levels of change, but YPI has shown incredible resilience in handling these challenges,” Burden said. “We have a tremendous amount of strength in this group, and I look forward to making sure all employee owners feel like they have a voice in the decisions being made.”
Burden will become CEO at an interesting and exciting time for YPI and the publishing industry. Until recently, YPI was owned and operated as a family business. The company was founded in 1935 by Robb and Beatrix Sagendorph, Trowbridge’s grandparents. The third generation to oversee operations, Trowbridge was named CEO in 2000. He has worked for the company for 38 years.
In 2019, Trowbridge and the remaining familial shareholders decided to sell the company to its employees through the creation of an employee stock ownership plan. This was a strategic decision to keep YPI independent and avoid the possibility of break-up or absorption by buyers that wouldn’t care about its titles or employees in the way the family owners have for generations.
Over the last several decades the media landscape has consolidated and brands — even those that were once considered seemingly untouchable — have significantly reduced staff and operations or have shuttered altogether.
YPI has managed to buck this trend, ensuring the continued success of its titles. For example, The Old Farmer’s Almanac — the oldest continuously published periodical in North America — sells over 2.5 million copies annually.
YPI has done this by creating new channels of distribution for the 234-year-old print publication, refining product offerings to meet current trends, and leading an early charge into digital products.
Burden sees retaining audience attention and advertising dollars in a fractured media ecosystem — while planning for potential disruptions caused by AI — as the most crucial challenges.
“All our divisions are doing great things now. (As CEO), I hope to take my experience in digital operations, including AI, to empower authentic human storytelling, not replace it,” Burden said. “This includes how we optimize business operations, present to our audiences and communicate as a company.”
As Burden takes over as CEO in March, he promises that he will be driven by the basic principles that have been at the heart of his career and YPI’s 91-year journey.
“We are, as a company, people who tell stories. Stories are at the heart of what motivates people, makes them come back for more,” Burden said. “They instill trust, while providing comfort and consistency.”
After an exhaustive national search, Yankee Publishing Inc. (YPI) has promoted an executive from within its ranks to lead the Dublin-based independent media company. Ernesto Burden, whose media experience spans three decades, is taking over as president and CEO from Jamie Trowbridge, who has served in those roles for more than 25 years.
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