New England Real Estate Network rebrands as PrimeMLS

Seven-state multiple listing service aims to pivot in changing industry
Chad Jacobson

Chad Jacobson

The seven-state New England Real Estate Network multiple listing service has rebranded itself as PrimeMLS, a name that officials said will help serve members better without being locked in to geographic boundaries.

The Concord-based network was formed in 1994 as the nation’s first multistate MLS. It currently serves over 12,000 subscribers —real estate agents and brokers in New Hampshire, Vermont, Maine, Massachusetts, Rhode Island, Connecticut and New York.

The new name emerged on March 21, when went live in a move that best reflects the MLS in a rapidly changing real estate industry.

“The word ‘prime’ has been part of our DNA for a long time,” said Chad Jacobson, CEO of PrimeMLS. “We have been the prime model of collaboration within the MLS industry for decades – home to more than two dozen local Realtor organizations. And now our name no longer ties us to a geographic location, but instead embodies our desire to be the best at what we do – and that’s taking care of our subscribers to help them succeed in their businesses.”

A former broker-associate at RE/MAX in Vermont before joining NEREN in 2015, Jacobson said PrimeMLS is well-positioned for the future. “We are the ‘prime’ or first choice MLS for many of our members, and our goal is to be the ‘prime’ or best MLS in the country as measured by customer service, training and support. Our new name PrimeMLS raises the bar, and we will live up to its promise by delivering pristine data in all of our markets along with the products and services our subscribers need to not only survive market shifts but help them thrive.”

PrimeMLS runs on one the MLS platform Paragon from Black Knight. It also offers its subscribers an array of other technology, including the Paragon MLS system, Paragon Connect, a mobile option, and Affiliate Connect, which connects members to lenders, title companies, contractors, insurance firms, attorneys and others.

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