Your Branding Blueprint: Creating and Defending Your Business Legacy

Nhbr Protecting Your Brand Webinar

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to protect that great brand once it does exist. In this NH Business Review webinar, attendees will get a crash course on creating a powerful brand – and then protecting it.

You’ll learn: 

  • Seven principles to help you define your brand
  •  How to register and clear a trademark
  • Common legal pitfalls when creating a brand
  • How top brands did it right
  • And more!

Join the team from agency Words from the Woods and intellectual property attorney Brian Thomas of Sheehan Phinney for a creatively inspiring and eminently practical hour on building and protecting your business’ brand.


This webinar was held on Thursday, December 12, 2024

Panelists

Thomas Brian200x200Brian Thomas, Esq.
Sheehan Phinney

As an intellectual property attorney with a business litigation background, Brian helps individuals and organizations of all sizes establish, protect and enforce their intellectual property in the United States and abroad. Brian takes a practical approach to brand protection, balancing goals, strategy and budget.  Among other things, Brian assists clients with:

  • trademark protection and enforcement, including selection and clearance of new marks, trademark registration in the Unites States and abroad, trademark portfolio strategy, licensing, dispute resolution and litigation;
  • copyright protection and enforcement, including registration, takedown of online infringement, licensing, dispute resolution and litigation;
  • creating brand protection strategies for clients in variety of industries, including software and technology, health, educational services, professional services, consumer goods, food and beverage, fashion, jewelry, natural products and dietary supplements;
  • drafting and negotiating a variety of intellectual property and technology agreements, including trademark and copyright assignment and license agreements, software license agreements, and website and mobile application terms of use;
  • working with foreign counsel to protect clients’ intellectual property rights abroad.

Meranne200x200Meranne Behrends
Co-Founder and CEO
Words From The Woods

Co-founder and CEO of independent ad agency Words From The Woods, Meranne is a powerhouse in brand strategy and consumer psychology. She’s the brains behind iconic campaigns like Delta Airlines’ Keep Climbing (W+K), Got Chocolate Milk? (Deutsch/Lowe), Aruba’s One Happy Island (Deutsch/Lowe), and the strategic rebrand of L.L.Bean (VIA). A two-time Effie Award-winner and Emmy Award-nominee, she’s worked with brands across categories including Food & Beverage, Spirits, CPG, Beauty, Finance, Tourism, and Healthcare to build impactful branding and marketing that drives business growth. Meranne left the New York City ad world to found Words From the Woods in Portland, Maine with her husband and business partner Luke Behrends in 2018.

Greer200x200Greer Pearce 
Chief Strategy Officer
Words From The Woods

Greer is a people-obsessed strategist with 15 years of experience designing behavior-shifting marketing for some of the world’s leading brands. She has a deep expertise in digital and social, rooted in her work leveraging emerging platforms in the outdoor travel industry and pioneering second screen strategies for NBC’s primetime lineup. Since then, her career has taken her to live in big cities and small towns across the US on both the brand and agency side, developing integrated marketing for brands as diverse as Starbucks, Nestle, REI, and Zillow. As Chief Strategy Officer of Words From The Woods, Greer helps organizations harness the power of their brands to drive humans to action.

Kelly Scharf WftwKelly Scharf
Managing Director
Words From The Woods

Before joining Words From The Woods as Managing Director, Kelly was a small business owner herself, co-founding and launching one of Maine’s most successful breweries. Since then, she’s dedicated over a decade of her career to helping other businesses big and small navigate their most complex challenges with clarity and purpose. At Words From The Woods, Kelly has led the agency to achieve five years of continuous growth, expand into a new physical office space, and bring on fresh talent to meet increasing demand – all while guiding clients like Saddleback, Stio, The Nature Conservancy, and MaineHealth towards growth and success.

Moderator

Ernesto200x200 2024

Ernesto Burden
Vice President and Publisher
Yankee Publishing | New Hampshire Group 

Ernesto has been vice president digital for Newspapers of New England (NNE), group publisher at PennWell,  vice president of digital media for The Telegraph and NH.com and related sites, as well as digital media director for the Rutland Herald and Times Argus newspapers in Vermont, online editor for The Telegraph and NH.com, and a print editor and reporter with daily and weekly newspapers. He’s spent his career at the intersection of publishing, digital evolution and marketing helping both publishers and advertisers maximize their digital visibility. 

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Sheehan Phinney

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