New Hampshire Business Review - June 10 2005

Brass Tacks

Q. In a previous article, you described the areas of a business plan that get the greatest scrutiny from potential investors or lenders. I’ve heard that most plans don’t even get looked at by their target readers. Is that true?…

PR Flashpoint

Andy Warhol once said that everyone will eventually get 15 minutes of fame. So when your time comes, you don’t want to mess it up. If you follow these 10 tips for broadcast success, whether you’re talking to Diane and…

The Last Word

Let’s face it: Business today is drowning in bull—. We try to impress (or confuse) investors with inflated letters to shareholders. We punish customers with intrusive, hype-filled, self-aggrandizing product literature. We send elephantine progress reports to employees that shed less…