Advice

Do your research before you brand

Remember the disastrous 1980s debut of New Coke? Coca-Cola did a ton of market research on the product itself, including countless taste tests. But the failure of the product launch proved to be the company's neglect of brand research. By…

Is your business prepared for a disaster?

Imagine stepping into your store or restaurant, or the office where you run your business, a day or two after the wildfire has been contained, the tornado has passed, or floodwaters have receded. Unfortunately for thousands of business owners across…

Preparing for, and accepting, the changing workplace

I couldn't help but notice a subtle jab directed at LinkedIn, the social media website dedicated to professionals, and the not-so-subtle poke at social media in general by one of this paper's frequent and most cogent contributing writers ("Are you…

How to maximize your Tri-City Expo investment

Continuing the tradition of a fun and useful tradeshow experience, the 23rd Annual Tri-City Expo will feature a circus theme that adds a little something extra to this year's unique show, which takes place on Sept. 22, 2011 from 3…