Join NHBR and Millennium Integrated Marketing for a threepart lunch and learn series about the power of branding, building an effective online/offine marketing strategy and the benefits of multimedia marketing. Registration is free but space is limited, so please register early! Lunch is generously provided by Hooked Seafood Restaurant and Ignite Bar & Grille.
Session 2 - Building an effective online/offline marketing strategy
Wednesday, August 13, 2014; 12:00p.m. - 1:30p.m.
Companies are constantly under pressure to find ways to cut costs and increase revenue. Integrating online and offline marketing efforts is the most effective way to increase exposure for your business and maximize your marketing dollars. With the right strategies and a well-executed plan, your company’s message can be delivered to a highly-targeted audience in a very short amount of time.
This presentation focuses on how digital and traditional marketing tactics can be integrated to help your company create a high-impact campaign that connects with the right audiences for the greatest return on investment. Linda Fanaras, President and Strategist for Millennium Integrated Marketing, provides over 20 years of expertise in strategic marketing. New Hampshire Business Review, which provides multi-marketing platforms for advertisers targeting consumers and/or other business professional organizations. Real-world case studies and marketing best-practices will help attendees gain a better understanding of how effective online and offline marketing efforts can improve ROI and business growth.
Session 3 - Benefits of using multimedia
Wednesday, September 17, 2014; 12:00p.m. - 1:30p.m.
Now more than ever, marketers are faced with breaking down the silos between different kinds of media. Finding a balance and integrating the right online efforts, including paid or organic SEO, online display ads, social media, or email marketing, with offline strategies such as print advertising, collateral, direct mail, or public relations, is essential to marketing success and revenue growth. A company’s marketing success depends on the ability to integrate a variety of multimedia initiatives for maximum results.
Multimedia strategies will continue grow, change, and evolve, and marketers are advised to get onboard. Linda Fanaras, President and Strategist for Millennium Integrated Marketing, provides over 20 years of expertise in multimedia branding. New Hampshire Business Review, which provides multi-marketing platforms for advertisers targeting consumers and/or other business professional organizations. Real-world case studies and marketing best-practices will help attendees gain a better understanding of how to achieve the best multimedia strategy for their business.