Why Early Advocates Are 10x More Important Than Early Adopters to New Products


Nov 21, 2013
06:15 PM until 09:00 PM


We all know the importance of an early adopter to helping a new product cross the chasm, but not all early adopters are created equally. In fact, some can be a drain on your resources, while others can propel your growth. In this discussion, we will talk about how today’s product managers must cultivate early advocates, a special type of early adopter. Early advocates not only validate the usefulness of your product, but they show you how to spread the word. And by catering to their needs, you end up with a better, more impactful product. Join us to learn how to identify advocates, how to engage them, and how to build a program that effectively mobilizes them.


  • How to identify an advocate

  • How to engage advocates to advance the introduction of a new product

  • How to build an effective early advocate program

Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart


Free for BPMA Premium Members


View map Constant Contact
1601 Trapelo Rd., 3rd Floor
Waltham, MA

Additional Information


Boston Product Management Association

Contact name

Peter Keiver

Contact email

We make every effort to ensure the accuracy of this information. However, you should always call ahead to confirm dates, times, location, and other information.

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