The marketing landscape has completely changed! Effectively presenting product features and benefits is essential, but no longer enough. Today's consumer expects much more!
Using the knowledge that you have gained in the morning, all attendees will engage in a hands-on project to create a story. How would your email, print, online and social media conversation speak more effectively to customers and invite them to engage with you?
We encourage you to bring (or better yet, send in advance) any communication challenges, questions, or campaigns that you wish to discuss.
Jeff Ryan is co-founder of 19 Oaks, a Maine based strategic marketing firm serving clients nationwide. Jeff has more than 20 years of copywriting experience and he has produced winning results for clients including L.L. Bean, International Paper, Wyeth Pharmaceutical and Harrington's of Vermont.
Heidi White is a Vermont-based freelance copywriter with over ten years of professional writing experience. Heidi opened her copywriting business in February of 2012, and has since developed a client list that includes the Tuck School of Business, Vermont Energy Investment Corporation (VEIC), MISys Manufacturing, and Four Seasons Sotheby's International Realty. With a background in fiction and journalism, Heidi uses her storytelling skills to engage target audiences through a variety of print and internet formats.
$90 VT/NH MG members, $125 non-members, $100 NEMOA members; cost includes lunch
VT/NH Marketing Group
We make every effort to ensure the accuracy of this information. However, you should always call ahead to confirm dates, times, location, and other information.