Calendar

VT/NH MG Seminar: The Story is Everything

Date/Time

Nov 1, 2013
9:30 am until 2:30 pm

Description

The marketing landscape has completely changed! Effectively presenting product features and benefits is essential, but no longer enough. Today's consumer expects much more!

 
Join us in the morning on Friday, November 1st as Jeff Ryan, founder of 19 Oaks Strategic Marketing and Sales, leads us through a discussion on how to tell your story and how you can - and must - start making all your cross-channel communications more relevant. 
  • They want to know about your company: What differentiates you? What do you stand for? Why should you earn their business?    
     
  • They want to know about your products:
    What makes your products better than other choices on the market? What are the customers saying about the purchases they make from you?
  • They want it to be personal: 
    Your customers want to feel valued and connected with you. And when they are ready to join the conversation, they want to feel like they are speaking with a trusted friend. 
We will start the morning learning how companies are rapidly recognizing that the common thread in meeting all of these challenges is to develop and share stories and to initiate conversations that set their company, products, and people apart. Learn now to create a story that will resonate with your customer!

Using the knowledge that you have gained in the morning, all attendees will engage in a hands-on project to create a story. How would your email, print, online and social media conversation speak more effectively to customers and invite them to engage with you? 

Our afternoon panelists will speak to their own areas of expertise and cross-channel message writing and offer tips for immediate implementation.

We encourage you to bring (or better yet, send in advance) any communication challenges, questions, or campaigns that you wish to discuss. 

 

OUR PRESENTERS:

Jeff Ryan is co-founder of 19 Oaks, a Maine based strategic marketing firm serving clients nationwide. Jeff has more than 20 years of copywriting experience and he has produced winning results for clients including L.L. Bean, International Paper, Wyeth Pharmaceutical and Harrington's of Vermont.  

 

Heidi White is a Vermont-based freelance copywriter with over ten years of professional writing experience. Heidi opened her copywriting business in February of 2012, and has since developed a client list that includes the Tuck School of Business, Vermont Energy Investment Corporation (VEIC), MISys Manufacturing, and Four Seasons Sotheby's International Realty. With a background in fiction and journalism, Heidi uses her storytelling skills to engage target audiences through a variety of print and internet formats.

Andrea Diehl has over 30 years in the communications business, Andrea is president of iDiehl Communications, Inc., with expertise in copywriting, editing, brand development, public relations, SEO, and video production. Her clients span genres, from Extended Stay America to The Vermont Country Store, from Glendale to LEM to Electric Fireplaces Direct. In other words, she writes about anything, from muumuus to parade rifles. Read more....
 
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VT/NH  MG Members: $90
Non-Members: $125
NEMOA Members: $100
Bring 3 or more employees and SAVE $15 on the third, fourth, and any additional people. 
Cost includes lunch!

Cost

$90 VT/NH MG members, $125 non-members, $100 NEMOA members; cost includes lunch

Location

Holiday Inn
Concord, NH

Additional Information

We make every effort to ensure the accuracy of this information. However, you should always call ahead to confirm dates, times, location, and other information.