Value proposition” can seem like an overused buzz phrase. We assume value propositions are important, but few organizations can clearly define what they are. Even fewer organizations have a consistent process for developing value propositions that resonate with their target markets. Frequently, organizations just provide a list of product features and assume that the customers can figure out why they should buy. This often results in rampant discounting by the sales team and numerous lost opportunities.
Effective value propositions can totally transform an organization as well as increase the odds of its success. A compelling value proposition can and should be the framework upon which your entire organization is built. Profitability delivering unique value to a carefully selected group of customers should be the objective of every organization. This seminar will teach you proven techniques and tools to move you toward that goal.
$195 for BPMA Premium Members
Boston Product Management Association
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