Calendar

How to Create Content for Social Sharing

Date/Time

Jun 19, 2014
06:15 PM

Description

 

Content marketing is the hottest topic – and the fastest-growing budget line item – in B2B marketing today, but the rules are changing quickly. Google has raised the bar on quality, social networks are implementing pay-to-play schemes and customers are getting better at tapping into their peer networks to filter the content that really matters to them. It’s no longer enough just to shovel messages into the market; you need to map content to customers’ interests and make it easy for them to share with each other.

 

Developing a content strategy for social media today starts with understanding customer needs at a gut level. You then need to develop memorable content that matches each stage in the sales funnel and deliver through the channels where it will have the most impact. Your people are an increasingly critical factor. Turn them loose to tell your story as only they can, instill a culture of continuous sharing and experiment constantly. Be remarkable or be irrelevant.

 

This presentation outlines the latest evolution of the social media landscape and gives product managers and product marketers tools they can use to deploy content marketing more effectively.

 

Takeaways

 

  • How to develop psychographic profiles of your customers;

  • How to create a matrix that maps content and platforms to the sales funnel; and

  • How to deploy employees and your extended networks to amplify messages

Cost

Free for BPMA Premium Members

Location

View map Constant Contact
1601 Trapelo Rd.
Waltham, MA

Additional Information

Sponsor

Boston Product Management Association

Contact email

pkeiver7@gmail.com

We make every effort to ensure the accuracy of this information. However, you should always call ahead to confirm dates, times, location, and other information.

Edit ModuleEdit ModuleShow Tags

Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags

 

Edit ModuleShow Tags
Edit ModuleShow Tags