Calendar

From Lean Startup to Growth Hacking – Accelerating the Success of Innovative Products

Date/Time

Jul 17, 2014
06:15 PM

Description

Many elements of the Lean Startup Methodology have been warmly embraced by startups. However, only a few product innovations have successfully transitioned into high growth businesses. Why are new product failures still so prevalent? Why do so few attain the scale needed to become successful businesses? In this session, Nitzan Shaer, Managing Partner of the High Start Group, will discuss the barriers that are currently holding back many product innovations. He will demonstrate how Growth Hacking can help overcome some of these barriers, and how to align the product, marketing and engineering teams to focus on product growth. The seminar will draw on success stories from startups as well as Fortune 1000 firms.

Takeaways
 

  • The essential principles of Lean Startup
  • Top 5 barriers that hold back growth of new products
  • How to use Growth Hacking principles to accelerate the success of Products
  • How Growth Hacking can incent product, marketing and technology teams to focus on the right business drivers
  • Case studies from both large and small firms that achieved mass market innovations

Cost

Free for Premium BPMA Members

Location

View map High Start Group
50 Congress Street
10th Floor
Boston, MA

Additional Information

Sponsor

Boston Product Management Association

Contact name

Peter Keiver

Contact email

pkeiver7@gmail.com

We make every effort to ensure the accuracy of this information. However, you should always call ahead to confirm dates, times, location, and other information.

Edit ModuleEdit ModuleShow Tags

Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags

 

Edit ModuleShow Tags
Edit ModuleShow Tags