Archive of: Marketing & Advertising

Issue

Title

There’s nothing so powerful as truth May 3 2013

There’s nothing so powerful as truth

Why it’s even more important to be honest in the cyber world

Email marketing lessons from an email marketer February 22 2013

Email marketing lessons from an email marketer

Don’t listen to the naysayers: Email is more effective today than ever

Thinking social media? Know your customers first February 22 2013

Thinking social media? Know your customers first

For most businesses, social media is more about building awareness and word of mouth

Demographics still tell a story February 8 2013

Demographics still tell a story

It’s important to understand a country’s population, or your own market

Social media can boost web traffic, lead generation January 11 2013

Social media can boost web traffic, lead generation

It’s about building a true relationship with customers and prospects

Demise of Hostess is a lesson for small businesses November 30 2012

Demise of Hostess is a lesson for small businesses

It’s important to remember that expectations change, competitors change and customers’ needs change

Measuring the strength of your brand November 2 2012

Measuring the strength of your brand

Branding is an ongoing effort that must be consistently monitored, evaluated and realigned

A friend and executive is put to the loyalty test September 7 2012

A friend and executive is put to the loyalty test

What do you do when you know about your friend’s upcoming layoff – and are obligated not to divulge the action?

August 24 2012

Shadow IT and seized opportunities

Without a communicated and shared cloud strategy, corporate IT is forced into a reactive posture when it comes to the cloud