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Thinking social media? Know your customers first

For most businesses, social media is more about building awareness and word of mouth
February 21, 2013

Demographics still tell a story

It’s important to understand a country’s population, or your own market
February 15, 2013

Social media can boost web traffic, lead generation

It’s about building a true relationship with customers and prospects
January 11, 2013

Demise of Hostess is a lesson for small businesses

It’s important to remember that expectations change, competitors change and customers’ needs change
November 30, 2012

Measuring the strength of your brand

Branding is an ongoing effort that must be consistently monitored, evaluated and realigned
November 2, 2012

A friend and executive is put to the loyalty test

What do you do when you know about your friend’s upcoming layoff – and are obligated not to divulge the action?
September 7, 2012

Shadow IT and seized opportunities

Without a communicated and shared cloud strategy, corporate IT is forced into a reactive posture when it comes to the cloud
August 24, 2012

Do your research before you brand

July 27, 2012

Be cautious when using social media in hiring

August 16, 2011
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